{"id":11232,"date":"2022-05-19T07:32:09","date_gmt":"2022-05-19T05:32:09","guid":{"rendered":"https:\/\/carolinekay.co\/?p=11232"},"modified":"2022-11-26T12:06:46","modified_gmt":"2022-11-26T11:06:46","slug":"great-entrepreneurs-ben-collins","status":"publish","type":"post","link":"https:\/\/carolinekay.co\/2022\/05\/19\/great-entrepreneurs-ben-collins\/","title":{"rendered":"Why Great Entrepreneurs Pick The Blindingly Obvious And Go For It: With Ben Collins #S4EP8"},"content":{"rendered":"\t\t\t<style type=\"text\/css\"><\/style>\n\t\t\t<div id=\"pp-podcast-7975\" class=\"pp-podcast single-episode has-header header-hidden has-featured modern special-style playerview media-audio\"  data-teaser=\"\" data-elength=\"18\" data-eunit=\"\" data-ppsdata=\"{&quot;ppe-7975-1&quot;:{&quot;title&quot;:&quot;S4 Ep8: Why Great Entrepreneurs Pick The Blindingly Obvious And Go For It: With Ben Collins&quot;,&quot;description&quot;:&quot;&lt;p&gt;Ever thought you\\u2019re not \\u201ctechie\\u201d enough to start a SaaS start up? Think again. Creative marketeer, Ben Collins goes to show that when you pick the blindingly obvious and lean into your strengths you can build anything you put your mind to.&lt;\\\/p&gt;\\n&lt;p&gt;You\\u2019ll have no doubt heard it said that entrepreneurship isn\\u2019t easy but the reality of what you will inevitably encounter seems to be a well kept secret.&lt;\\\/p&gt;\\n&lt;p&gt;Well friends, this week you\\u2019re going to get the real deal. The real, raw and the blindingly obvious.&lt;\\\/p&gt;\\n&lt;p&gt;In this week\\u2019s episode, Ben Collins returns. (&lt;a href=\\&quot;https:\\\/\\\/carolinekay.co\\\/2021\\\/01\\\/07\\\/ben-collins-entrepreneurial-journey\\\/\\&quot;&gt;See Episode 1 Series 1 for Ben\\u2019s debut on the show where he shares the big moves he made to start his first company Devilishly Handsome Productions&lt;\\\/a&gt;). Now 3 years on he\\u2019s back to share his experience co-founding and building his tech startup &#8216;Thingdom&#8217; during the pandemic.\\u00a0&lt;\\\/p&gt;\\n&lt;p&gt;We cover&lt;\\\/p&gt;\\n&lt;ul&gt;\\n&lt;li&gt;Realising the opportunity and later securing big client\\u2019s like Dreamwork\\u2019s\\u00a0&lt;\\\/li&gt;\\n&lt;li&gt;Developing the MVP and building a success story and relevant results\\u00a0&lt;\\\/li&gt;\\n&lt;li&gt;Gaining a government grant (and becoming their golden child)&lt;\\\/li&gt;\\n&lt;li&gt;The challenges of servicing while building, like sleepless nights and the wake up calls you don\\u2019t expect&lt;\\\/li&gt;\\n&lt;li&gt;Pivoting the tech from service focused to a SaaS Product&lt;\\\/li&gt;\\n&lt;li&gt;Getting future ready \\u2013 building for the Metaverse and beyond.&lt;\\\/li&gt;\\n&lt;\\\/ul&gt;\\n&lt;p&gt;I had the pleasure of being in the back seat for his incredible journey during the pandemic. While many of us reeled in shock to the changing world around us, Ben saw opportunities, and in true Ben fashion he \\u2018went for it!!\\u2019 That\\u2019s why I\\u2019m thrilled to share his genius to help you create any business, anytime, anywhere.&lt;\\\/p&gt;\\n&lt;p&gt;Listen to this episode and you\\u2019ll learn:&lt;\\\/p&gt;\\n&lt;ul&gt;\\n&lt;li&gt;That you have everything you need to start when you apply your strengths&lt;\\\/li&gt;\\n&lt;li&gt;Why the blindingly obvious opportunity is your next business idea and how you can set up for success&lt;\\\/li&gt;\\n&lt;li&gt;The one thing you need to get started on the funding trail: beyond a good idea&lt;\\\/li&gt;\\n&lt;li&gt;Why getting it wrong will help you get it right when building any business&lt;\\\/li&gt;\\n&lt;li&gt;Want a dream client? Why learning on the job and sharing your vision, will bring you opportunities (most of us only dream about).&lt;\\\/li&gt;\\n&lt;\\\/ul&gt;\\n&lt;p&gt;Stay tuned to the end for Ben\\u2019s top tips to maintain a long and healthy client list from his 15 years in business.&lt;\\\/p&gt;\\n&lt;p&gt;Ben\\u2019s journey goes to show that you can change your approach and even your offer, but never the goal; this is the secret to do great things and deliver great work.&lt;\\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;Ben\\u2019s Top Resources&lt;br \\\/&gt;\\n&lt;\\\/strong&gt;&lt;\\\/p&gt;\\n&lt;ul&gt;\\n&lt;li&gt;&lt;a href=\\&quot;https:\\\/\\\/www.blinkist.com\\\/\\&quot;&gt;Daily inspiration and knowledge to level up in a blink&lt;\\\/a&gt;&lt;\\\/li&gt;\\n&lt;li&gt;&lt;a href=\\&quot;https:\\\/\\\/www.cyrilpeupion.com\\\/book\\&quot;&gt;The book that turbocharged Ben\\u2019s productivity recommended by yours truly.\\u00a0&lt;\\\/a&gt;&lt;\\\/li&gt;\\n&lt;li&gt;&lt;a href=\\&quot;https:\\\/\\\/evernote.com\\\/\\&quot;&gt;The productivity tool Ben can\\u2019t be without.\\u00a0&lt;\\\/a&gt;&lt;\\\/li&gt;\\n&lt;li&gt;&lt;a href=\\&quot;https:\\\/\\\/www.apple.com\\\/uk\\\/airpods-max\\\/\\&quot;&gt;Get Ben\\u2019s latest Headphones (They are fancy!)&lt;\\\/a&gt;&lt;\\\/li&gt;\\n&lt;li&gt;&lt;a href=\\&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=D0W1v0kOELA\\&quot;&gt;The music track for the more mature entrepreneurs to get you in flow\\u00a0&lt;\\\/a&gt;&lt;\\\/li&gt;\\n&lt;li&gt;&lt;a href=\\&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=pZnJeNRuQUs\\&quot;&gt;The best track to feed your soul and set you up for the day.\\u00a0&lt;\\\/a&gt;&lt;\\\/li&gt;\\n&lt;\\\/ul&gt;\\n&lt;p&gt;To connect with Ben and ask questions, come and join him and all my genius guests from this series over in our &lt;a href=\\&quot;https:\\\/\\\/www.linkedin.com\\\/groups\\\/9151038\\\/\\&quot;&gt;Snippets of Genius LinkedIn Community. &lt;\\\/a&gt;&lt;\\\/p&gt;\\n&lt;p&gt;Meanwhile, learn more about Ben&#8217;s fast growing business Thingdom:&lt;br \\\/&gt;\\nA metaverse for product activations, press launches &amp; unique brand experiences: &lt;a href=\\&quot;https:\\\/\\\/www.truegroup.agency\\\/thingdom\\&quot;&gt;https:\\\/\\\/www.truegroup.agency\\\/thingdom&lt;\\\/a&gt;\\u00a0&lt;\\\/p&gt;\\n&lt;p&gt;Got an idea? I\\u2019d love to hear it. Why not drop me a line to see how you can build a business you love at pace.&lt;br \\\/&gt;\\n hello@carolinekay.co \\u00a0&lt;br \\\/&gt;\\n&lt;a href=\\&quot;http:\\\/\\\/www.carolinekay.co\\&quot;&gt;www.carolinekay.co&lt;\\\/a&gt;&lt;\\\/p&gt;\\n&lt;p&gt;Learn more about your ad choices. Visit &lt;a href=\\&quot;https:\\\/\\\/megaphone.fm\\\/adchoices\\&quot;&gt;megaphone.fm\\\/adchoices&lt;\\\/a&gt;&lt;\\\/p&gt;\\n&quot;,&quot;author&quot;:&quot;Snippets of Genius with Caroline Kay&quot;,&quot;date&quot;:&quot;May 19, 2022&quot;,&quot;link&quot;:&quot;https:\\\/\\\/audioboom.com\\\/posts\\\/8086191&quot;,&quot;src&quot;:&quot;https:\\\/\\\/traffic.megaphone.fm\\\/MPNL2961955119.mp3?updated=1666719647&quot;,&quot;featured&quot;:&quot;https:\\\/\\\/megaphone.imgix.net\\\/podcasts\\\/53743872-548b-11ed-8b49-97beb419ea79\\\/image\\\/8.png.png?ixlib=rails-4.3.1&#038;max-w=3000&#038;max-h=3000&#038;fit=crop&#038;auto=format,compress&quot;,&quot;featured_id&quot;:0,&quot;mediatype&quot;:&quot;audio&quot;,&quot;categories&quot;:[],&quot;duration&quot;:&quot;18:03&quot;,&quot;timestamp&quot;:1652929200,&quot;key&quot;:&quot;da6049268be375efa4ae2d77210b875d&quot;,&quot;fset&quot;:&quot;&quot;,&quot;fratio&quot;:1},&quot;load_info&quot;:{&quot;loaded&quot;:1,&quot;displayed&quot;:10,&quot;offset&quot;:0,&quot;maxItems&quot;:1,&quot;src&quot;:&quot;b70e652d1e200c72ed589e2c97d5b74c&quot;,&quot;step&quot;:10,&quot;sortby&quot;:&quot;sort_date_desc&quot;,&quot;filterby&quot;:&quot;S4 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1500w&quot;,&quot;display&quot;:&quot;modern&quot;,&quot;hddesc&quot;:0,&quot;hdfeat&quot;:0,&quot;oricov&quot;:&quot;https:\\\/\\\/megaphone.imgix.net\\\/podcasts\\\/0a0b3ffa-548b-11ed-9343-77621376da32\\\/image\\\/Podcast-logo_artwork.jpg?ixlib=rails-4.3.1&#038;max-w=3000&#038;max-h=3000&#038;fit=crop&#038;auto=format,compress&quot;,&quot;elength&quot;:18}},&quot;rdata&quot;:{&quot;permalink&quot;:&quot;https:\\\/\\\/carolinekay.co\\\/wp-json\\\/wp\\\/v2\\\/posts\\\/11232&quot;,&quot;fprint&quot;:&quot;b70e652d1e200c72ed589e2c97d5b74c&quot;,&quot;from&quot;:&quot;feedurl&quot;,&quot;elen&quot;:18,&quot;eunit&quot;:&quot;&quot;,&quot;teaser&quot;:&quot;&quot;,&quot;title&quot;:&quot;Snippets of Genius with Caroline Kay&quot;}}\"><div class=\"pp-podcast__wrapper\"><div class=\"pp-podcast__info pod-info\"><div class=\"pod-info__header pod-header\"><div class=\"pod-header__image\"><div class=\"pod-header__image-wrapper\"><img decoding=\"async\" class=\"lazyload_inited podcast-cover-image\" src=\"https:\/\/carolinekay.co\/wp-content\/uploads\/2024\/04\/Podcast-logo_artwork-768x768.jpg\" srcset=\"https:\/\/carolinekay.co\/wp-content\/uploads\/2024\/04\/Podcast-logo_artwork-768x768.jpg 768w, https:\/\/carolinekay.co\/wp-content\/uploads\/2024\/04\/Podcast-logo_artwork-410x410.jpg 410w, https:\/\/carolinekay.co\/wp-content\/uploads\/2024\/04\/Podcast-logo_artwork-730x730.jpg 730w, https:\/\/carolinekay.co\/wp-content\/uploads\/2024\/04\/Podcast-logo_artwork-160x160.jpg 160w, https:\/\/carolinekay.co\/wp-content\/uploads\/2024\/04\/Podcast-logo_artwork-370x370.jpg 370w, https:\/\/carolinekay.co\/wp-content\/uploads\/2024\/04\/Podcast-logo_artwork-300x300.jpg 300w, https:\/\/carolinekay.co\/wp-content\/uploads\/2024\/04\/Podcast-logo_artwork-120x120.jpg 120w, https:\/\/carolinekay.co\/wp-content\/uploads\/2024\/04\/Podcast-logo_artwork-1290x1290.jpg 1290w, https:\/\/carolinekay.co\/wp-content\/uploads\/2024\/04\/Podcast-logo_artwork-1080x1080.jpg 1080w, https:\/\/carolinekay.co\/wp-content\/uploads\/2024\/04\/Podcast-logo_artwork-865x865.jpg 865w, https:\/\/carolinekay.co\/wp-content\/uploads\/2024\/04\/Podcast-logo_artwork-642x642.jpg 642w, https:\/\/carolinekay.co\/wp-content\/uploads\/2024\/04\/Podcast-logo_artwork.jpg 1500w\" sizes=\"(max-width: 640px) 100vw, 25vw\" alt=\"Snippets of Genius with Caroline Kay\"><\/div><span class=\"pod-header__image-style\" style=\"display: block; width: 100%; padding-top: 100%\"><\/div><div class=\"pod-header__items pod-items\"><div class=\"pod-items__title\">Snippets of Genius with Caroline Kay<\/div><div class=\"pod-items__desc\"><p>Snippets of Genius is a lighthearted business podcast with some brilliant insights into how you can burst opportunities wide open.<br \/>\nIn each episode GENIUS guests from high performing companies share the ballsy, daring moves they made to cultivate and achieve success.<br \/>\nJoin Caroline Kay for a good old chit chat on how to define and develop anything you want in your career, business and life!<\/p>\n<\/div><div class=\"pod-items__navi-menu\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/snippets-of-genius-with-caroline-kay\/id1544439593\" class=\"subscribe-item pp-badge apple-sub\" target=\"_blank\"><svg class=\"icon icon-pp-apple\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><use href=\"#icon-pp-apple\" xlink:href=\"#icon-pp-apple\"><\/use><\/svg><span class=\"sub-text\"><span class=\"sub-listen-text\">Listen On<\/span><span class=\"sub-item-text\">Apple Podcasts<\/span><\/span><\/a><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hdWRpb2Jvb20uY29tL2NoYW5uZWxzLzUwNDAyNDQucnNz?sa=X&#038;ved=2ahUKEwiD-5X8_6j5AhXdnf0HHVowAgQQ9sEGegQIARAC%20\" class=\"subscribe-item pp-badge google-sub\" target=\"_blank\"><svg class=\"icon icon-pp-google\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><use href=\"#icon-pp-google\" xlink:href=\"#icon-pp-google\"><\/use><\/svg><span class=\"sub-text\"><span class=\"sub-listen-text\">Listen On<\/span><span class=\"sub-item-text\"><span>Google <\/span><span style=\"font-weight: normal;\">Podcasts<\/span><\/span><\/span><\/a><a href=\"https:\/\/open.spotify.com\/show\/5L55nWe4cC9saxrEI4NNVw\" class=\"subscribe-item pp-badge spotify-sub\" target=\"_blank\"><span class=\"sub-text\"><span class=\"sub-listen-text\">Listen On<\/span><\/span><svg class=\"icon icon-pp-spotify\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><use href=\"#icon-pp-spotify\" xlink:href=\"#icon-pp-spotify\"><\/use><\/svg><span class=\"sub-text\"><span class=\"sub-item-text\">Spotify<\/span><\/span><\/a><\/div><\/div><\/div><\/div><div class=\"pp-podcast__content pod-content\"><div class=\"pp-podcast__single\"><div class=\"pp-podcast__player\"><div class=\"pp-player-episode\"><audio id=\"pp-podcast-7975-player\" preload=\"none\" class=\"pp-podcast-episode\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/traffic.megaphone.fm\/MPNL2961955119.mp3?updated=1666719647\" \/><\/audio><\/div><\/div><div class=\"pod-content__episode episode-single\"><button class=\"episode-single__close\" aria-expanded=\"false\" aria-label=\"Close Single Episode\"><span class=\"btn-icon-wrap\"><svg class=\"icon icon-pp-x\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><use href=\"#icon-pp-x\" xlink:href=\"#icon-pp-x\"><\/use><\/svg><\/span><\/button><div class=\"episode-single__wrapper\"><div class=\"episode-single__header\"><div class=\"episode-single__title\">S4 Ep8: Why Great Entrepreneurs Pick The Blindingly Obvious And Go For It: With Ben Collins<\/div><div class=\"episode-single__author\"><span class=\"byname\">by<\/span><span class=\"single-author\">Snippets of Genius with Caroline Kay<\/span><\/div><\/div><div class=\"episode-single__description\"><p>Ever thought you\u2019re not \u201ctechie\u201d enough to start a SaaS start up? Think again. Creative marketeer, Ben Collins goes to show that when you pick the blindingly obvious and lean into your strengths you can build anything you put your mind to.<\/p><p>You\u2019ll have no doubt heard it said that entrepreneurship isn\u2019t easy but the reality of what you will inevitably encounter seems to be a well kept secret.<\/p><p>Well friends, this week you\u2019re going to get the real deal. The real, raw and the blindingly obvious.<\/p><p>In this week\u2019s episode, Ben Collins returns. (<a href=\"https:\/\/carolinekay.co\/2021\/01\/07\/ben-collins-entrepreneurial-journey\/\">See Episode 1 Series 1 for Ben\u2019s debut on the show where he shares the big moves he made to start his first company Devilishly Handsome Productions<\/a>). Now 3 years on he\u2019s back to share his experience co-founding and building his tech startup &#8216;Thingdom&#8217; during the pandemic.\u00a0<\/p><p>We cover<\/p><ul><li>Realising the opportunity and later securing big client\u2019s like Dreamwork\u2019s\u00a0<\/li><li>Developing the MVP and building a success story and relevant results\u00a0<\/li><li>Gaining a government grant (and becoming their golden child)<\/li><li>The challenges of servicing while building, like sleepless nights and the wake up calls you don\u2019t expect<\/li><li>Pivoting the tech from service focused to a SaaS Product<\/li><li>Getting future ready \u2013 building for the Metaverse and beyond.<\/li><\/ul><p>I had the pleasure of being in the back seat for his incredible journey during the pandemic. While many of us reeled in shock to the changing world around us, Ben saw opportunities, and in true Ben fashion he \u2018went for it!!\u2019 That\u2019s why I\u2019m thrilled to share his genius to help you create any business, anytime, anywhere.<\/p><p>Listen to this episode and you\u2019ll learn:<\/p><ul><li>That you have everything you need to start when you apply your strengths<\/li><li>Why the blindingly obvious opportunity is your next business idea and how you can set up for success<\/li><li>The one thing you need to get started on the funding trail: beyond a good idea<\/li><li>Why getting it wrong will help you get it right when building any business<\/li><li>Want a dream client? Why learning on the job and sharing your vision, will bring you opportunities (most of us only dream about).<\/li><\/ul><p>Stay tuned to the end for Ben\u2019s top tips to maintain a long and healthy client list from his 15 years in business.<\/p><p>Ben\u2019s journey goes to show that you can change your approach and even your offer, but never the goal; this is the secret to do great things and deliver great work.<\/p><p><strong>Ben\u2019s Top Resources<br \/><\/strong><\/p><ul><li><a href=\"https:\/\/www.blinkist.com\/\">Daily inspiration and knowledge to level up in a blink<\/a><\/li><li><a href=\"https:\/\/www.cyrilpeupion.com\/book\">The book that turbocharged Ben\u2019s productivity recommended by yours truly.\u00a0<\/a><\/li><li><a href=\"https:\/\/evernote.com\/\">The productivity tool Ben can\u2019t be without.\u00a0<\/a><\/li><li><a href=\"https:\/\/www.apple.com\/uk\/airpods-max\/\">Get Ben\u2019s latest Headphones (They are fancy!)<\/a><\/li><li><a href=\"https:\/\/www.youtube.com\/watch?v=D0W1v0kOELA\">The music track for the more mature entrepreneurs to get you in flow\u00a0<\/a><\/li><li><a href=\"https:\/\/www.youtube.com\/watch?v=pZnJeNRuQUs\">The best track to feed your soul and set you up for the day.\u00a0<\/a><\/li><\/ul><p>To connect with Ben and ask questions, come and join him and all my genius guests from this series over in our <a href=\"https:\/\/www.linkedin.com\/groups\/9151038\/\">Snippets of Genius LinkedIn Community. <\/a><\/p><p>Meanwhile, learn more about Ben&#8217;s fast growing business Thingdom:<br \/>A metaverse for product activations, press launches &amp; unique brand experiences: <a href=\"https:\/\/www.truegroup.agency\/thingdom\">https:\/\/www.truegroup.agency\/thingdom<\/a>\u00a0<\/p><p>Got an idea? I\u2019d love to hear it. Why not drop me a line to see how you can build a business you love at pace.<br \/> hello@carolinekay.co \u00a0<br \/><a href=\"http:\/\/www.carolinekay.co\">www.carolinekay.co<\/a><\/p><p>Learn more about your ad choices. Visit <a href=\"https:\/\/megaphone.fm\/adchoices\">megaphone.fm\/adchoices<\/a><\/p><\/div><\/div><div class=\"ppjs__img-wrapper \"><div class=\"ppjs__img-btn-cover\"><img decoding=\"async\" class=\"lazyload_inited ppjs__img-btn\" src=\"https:\/\/megaphone.imgix.net\/podcasts\/53743872-548b-11ed-8b49-97beb419ea79\/image\/8.png.png?ixlib=rails-4.3.1&#038;max-w=3000&#038;max-h=3000&#038;fit=crop&#038;auto=format,compress\" srcset=\"\" sizes=\"(max-width: 640px) 100vw, 300px\" alt=\"S4 Ep8: Why Great Entrepreneurs Pick The Blindingly Obvious And Go For It: With Ben Collins\"><\/div><span class=\"ppjs__img-btn-style\" style=\"display: block; width: 100%; padding-top: 100%\"><\/div><\/div><\/div><\/div><\/div><div class=\"pod-content__launcher pod-launch\"><button class=\"pod-launch__button pod-launch__info pod-button\" aria-expanded=\"false\"><span class=\"ppjs__offscreen\">Show Podcast Information<\/span><span class=\"btn-icon-wrap\"><svg class=\"icon icon-pp-podcast\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><use href=\"#icon-pp-podcast\" xlink:href=\"#icon-pp-podcast\"><\/use><\/svg><svg class=\"icon icon-pp-x\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><use href=\"#icon-pp-x\" xlink:href=\"#icon-pp-x\"><\/use><\/svg><\/span><\/button><\/div><\/div>\n\n\n<p class=\"has-drop-cap\">Ever thought you\u2019re not &#8220;techie&#8221; enough to start a SaaS start up? Think again. Creative marketeer, Ben Collins goes to show that when you pick the blindingly obvious and lean into your strengths you can build anything you put your mind to.<\/p>\n\n\n\n<p>You\u2019ll have no doubt heard it said that entrepreneurship isn\u2019t easy but the reality of what you will inevitably encounter seems to be a well kept secret.<\/p>\n\n\n\n<p>Well friends, this week you\u2019re going to get the real deal. The real, raw and the blindingly obvious.<\/p>\n\n\n\n<p>In this week&#8217;s episode, Ben Collins returns. (<a href=\"https:\/\/carolinekay.co\/2021\/01\/07\/ben-collins-entrepreneurial-journey\/\">See Episode 1 Series 1 for Ben\u2019s debut on the show where he shares the big moves he made to start his first company Devilishly Handsome Productions<\/a>). Now 3 years on he\u2019s back to share his experience co-founding and building tech startup &#8216;Thingdom&#8217; during the pandemic.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">We cover<\/h5>\n\n\n\n<ul><li>Realising the opportunity and later<mark> securing big client&#8217;s like Dreamwork&#8217;s <\/mark><\/li><li>Developing an MVP, building a success story, and relevant results <\/li><li>Gaining a government grant (and becoming their golden child)<\/li><li>The challenges of servicing while building, like sleepless nights and the wake up calls you don&#8217;t expect<\/li><li>Pivoting the tech from service focused to a SaaS Product<\/li><li>Getting future ready &#8211; building for the Metaverse and beyond.<\/li><\/ul>\n\n\n\n<p>I had the pleasure of being in the back seat for his incredible journey during the pandemic. While many of us reeled in shock to the changing world around us, Ben saw opportunities, and in true Ben fashion he \u2018went for it!!\u2019 That\u2019s why I\u2019m thrilled to share his genius to help you create any business, anytime, anywhere.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Listen to this episode and you\u2019ll learn:<\/h5>\n\n\n\n<ul><li>That you have everything you need to start when you apply your strengths<\/li><li>Why the blindingly obvious opportunity is your next business idea and how you can set up for success<\/li><li>The one thing you need to get started on the funding trail: beyond a good idea<\/li><li>Why getting it wrong will help you get it right when building any business<\/li><li>Want a dream client? Why learning on the job and sharing your vision, will bring you opportunities (most of us only dream about).<\/li><\/ul>\n\n\n\n<p>Stay tuned to the end for Ben\u2019s top tips to maintain a long and healthy client list from his 15 years in business.<\/p>\n\n\n\n<p>Ben\u2019s journey goes to show that you can change your approach and even your offer, but never the goal; this is the secret to do great things and deliver great work.<\/p>\n\n\n\n<p>I&#8217;d love to hear your business idea and discuss how I can support you to put it into action, why not drop me a line to see how you can build a business you love. <\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Ben\u2019s Top Resources<\/strong><\/h5>\n\n\n\n<ul><li><a href=\"https:\/\/www.blinkist.com\/\">Daily inspiration and knowledge to level up in a blink<\/a> <\/li><li><a href=\"https:\/\/amzn.to\/3geaGvY\">The book that turbocharged Ben\u2019s productivity recommended by yours truly<\/a>: <strong><a href=\"https:\/\/amzn.to\/3geaGvY\">Cyril Peupion Work Smarter <\/a><\/strong><\/li><li><a href=\"https:\/\/evernote.com\/\">The productivity tool Ben can\u2019t be without. <\/a>Evernote<\/li><li><a href=\"https:\/\/www.apple.com\/uk\/airpods-max\/\">Get Ben\u2019s latest Headphones (They are fancy!)<\/a> Airpods Max<\/li><li><a href=\"https:\/\/www.youtube.com\/watch?v=D0W1v0kOELA\">The music track for the more mature entrepreneurs to get you in flow <\/a><\/li><li><a href=\"https:\/\/www.youtube.com\/watch?v=pZnJeNRuQUs\">The best track to feed your soul and set you up for the day. <\/a><\/li><\/ul>\n\n\n\n<p>To connect with Ben and ask questions, come and join him and all my genius guests from this series over in our <a href=\"https:\/\/www.linkedin.com\/groups\/9151038\/\">Snippets of Genius LinkedIn Community. <\/a><\/p>\n\n\n\n<p>Meanwhile, learn more about Ben&#8217;s fast growing business Thingdom:<br>A metaverse for product activations, press launches &amp; unique brand experiences: https:\/\/www.truegroup.agency\/thingdom<\/p>\n\n\n\n<p>Got an idea? I\u2019d love to hear it. Why not drop me a line to see how you can build a business you love at pace.<br>hello@carolinekay.co<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ben Collins goes to show that when you pick the blindingly obvious and lean into your strengths you can build anything you put your mind to.<\/p>\n","protected":false},"author":155517230,"featured_media":11235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[42429095,42429219,42429098],"tags":[42429087,42429161,42429220],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Great Entrepreneurs Pick The Blindingly Obvious And Go For It: With Ben Collins #S4EP8 - Caroline Kay<\/title>\n<meta name=\"description\" content=\"Creative marketeer, Ben Collins goes to show that when you pick the blindingly obvious and lean into your strengths you can build anything\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carolinekay.co\/2022\/05\/19\/great-entrepreneurs-ben-collins\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Great Entrepreneurs Pick The Blindingly Obvious And Go For It: With Ben Collins #S4EP8 - 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